Friday, November 8, 2013

Joe Hengel's Blogpost #3 about Advertising

Allen L. Woll’s online article “Century of Abuse: Ethnic Images on the Big Screen” on the Center for Media Literacy’s website states “From the dawn of films, virtually all ethnic groups have been stereotyped on screen” (Woll np).
The story doesn’t start with movies though because literature and graphic arts with negative depictions of ethnic groups have existed long before the big screen, but “the first mass media in the United States” helped to further distort the often-negative image of “blacks, Mexican Americans, Irish, Chinese, Italians, and others throughout the world” (Woll np).
Woll mentions D. W. Griffith’s The Birth of a Nation and Tony the Greaser as infamous examples of negative references to “black characters” and “Hispanics” (Woll np).
Woll admits that “ethnic and racial groups” were not always portrayed negatively in movies and mentions That Night in Rio, Down Argentine Way, and Weekend in Havana during World War II, which positively portray Latin Americans (Woll np). Musicals like Stormy Weather and Cabin in the Sky, triggered by the government’s attempt to “eliminate many of the derogatory stereotypes”, tried to do African Americans more justice (Woll np).
Any existing progress is not a straight line. The lesson is that stereotypes in movies reflect the expectations that their makers have of the audience.
Woll concludes that our perceptions need to be changed to avoid further mistakes.
It is interesting to note here that the Allen L. Woll uses “Mexican American” but “blacks” instead of African Americans.

Allen L. Woll. “Century of Abuse: Ethnic Images on the Big Screen”. Medialit.org. Center for Media Literacy. No date. Web. 8 November 2013.

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