Wade Padgett
Nancy Cook
Writing 122
Brands R Us: How Advertising Works: Summary
In the article Author Stephen Garey argues for a cumulative effect
in advertising stating that “We shouldn't take a spilled glass of water too
seriously, either. But a flood is a totally different matter” (1). Garey hypostasizes
that no single ad will get us to buy a product, that new commercial for a Motorola
phone doesn’t mean you’re going to drop your current plan for that new phone.
Rather his assertion is that all of the ads have a cumulative effect and they
all tell us one thing, to buy more stuff. He goes on to recommend methods to
reduce your exposure to advertising, from removing the labels on your clothes
and appliances, to avoiding large roadways that will likely be littered with
billboards. His final suggestion is in order to reduce your consumptionism the
first thing you need to do is reduce the number of ads you are exposed too.
Works Cited
Garey, Stephen. Brands R Us: How Advertising Works, Center
for Media Literacy, Media & Values.1989.Issue #51. Web.10 November 2013
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